Welcome to the Nike Brand Ambassador Program!
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The Nebraska 4-H Shooting Sports Ambassadors program is dedicated to developing leadership skills while providing an opportunity for youth to assist in the betterment of the Nebraska 4-H Shooting Sports program. The program is open to youth ages 14-18 who are enrolled in the 4-H Shooting Sports projects. Ambassador Information. Meet the best of the best. From hunting whitetail to competitive roping, they redefine what it means to live a wild life. They’re our Ambassadors.
We are excited to have you on the Nike team and to see the great content you create. We are looking for videos & photos about Nike and its products. We want to see product reviews, un-boxing videos, creative takes, we want to see it all!
As our Brand Ambassador you receive a special commission rate of X% on all Nike products sold through your posts and may even have your content with your product links featured in our social media posts.
Here's how to submit your branded content:
1. Please directly submit your videos and photos here.
2. We will review and then approve or decline your submission.
3. Once your submission is approved you will be notified via email.
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4. View your submission in the My Uploads section of your account on Indi and you will then be able to add product links.
5 Now your video or photo is ready to be shared and posted on to social media. Don’t forget to include your tracking links.
Learn how to attach product links to your content by watching this tutorial here.
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After you add products links to your photo or video, let us show you how to share.
If you need a sample of a product so that you can create more content and post a review please click here and fill out our form on Nike.
Let's get this started!
Your participation in the Nike Brand Ambassador program is subject to your continual compliance with the policies, terms and conditions attached below. Please be sure to follow the FTC guidelines below, when posting any commissionable links.
Brand ambassadors are not a new concept for marketers. Most brands have used one or more types of brand ambassadors in one way or another. What’s different now is the scale of those brand ambassadors with the advent of social media. Through social media, brands have been getting the benefit of positive contributions from their fans and followers without even having a formal brand ambassador program. So, one may ask, why should I have a brand ambassador program? If you don’t have a brand ambassador portal or program in place, you’re missing out on becoming a marketing hero amongst your organization. Learn More About Launching a Brand Ambassador Program Todayand see how others are achieving 30X Return On Investment (ROI). If you’re building a brand ambassador program, with or without an influencer marketing platform such as Experticity, you should consider the following 10 questions.
Key reasons why you need a structured brand ambassador program:
Let’s take a closer look at the different aspects of brand ambassador programs and discuss the 10 questions you need to answer to create a successful brand ambassador program.
1. What are the goals of your brand ambassador program?
A brand ambassador can help you reach both awareness and revenue goals for your brand. Base your program goals around quantity and quality of brand ambassadors. From a quantity perspective, the goals can be based on location (city, region, and country). Influence, commitment, contribution and quality of contribution would form the basis for a quality goal.
This is a basic question in a general sense, but can be tricky from a specific brand point of view. At a very high-level, a brand ambassador can be anyone who is willing to root for your brand. But, a brand must be able to answer the question of who their ideal brand ambassador is, the person that will influence your target audience the most. Customer segmentation and social engagement with your brand may influence the persona of the brand ambassador. In order to develop your brand ambassadors’ persona, consider qualitative aspects such as broader social influence, social engagement with your brand on social networks and quality and frequency of content creation along with traditional demographic aspects such as age, gender, location, race/ethnic origin and income group.
3. Should you have different types of ambassadors?
Brands have been using celebrity endorsements as a key marketing strategy for a long time. Social media creates authentic endorsements from customers and fans without any contractual obligations. Having different types of ambassadors such as sponsored talent (athletes, musicians, dancers, etc), influencers (such as bloggers and media personnel), customers, and fans allows you to scale and message your different types of ambassadors in a proper manner. In addition, different tiers of your program allows you to have different agreement with varying degrees of gives and gets.
There are many ways to find social influencers and recruit them as brand ambassadors. Ambassadors can be targeted based on a list of your existing customers, your social audience, and influencers. Or recruit potential ambassadors using social ads and/or promotions such as contests and sweepstakes. Use surveys, current social engagement with your brand’s social accounts, sentiment expressed on social networks regarding your brand, and the quality and quantity of the content to qualify potential ambassadors. For bigger brands, finding the right set of ambassadors from millions of potential ambassadors is the key challenge. To determine which subset of ambassadors should be invited to take a survey to further qualify, brands can use social analytics tools. Once you identify the subset to be invited for the next step, you can use emails, social communication such as Twitter and Instagram Direct messages to invite them.
5. How do you structure your brand ambassador program?
You can keep your program completely private or public. Creating a private ambassador program makes your ambassadors feel special, ensuring their quality participation. In addition, you can control the quality and consistency of the participation. Ambassadors would love to be able to interact with other influential ambassadors thereby solidifying the bond between the brand and ambassadors and among ambassadors.
6. What should you ask your brand ambassadors to do? And how often?
Brand ambassador requirements should be aligned with your business process and tasks should be easy to complete. Here are some useful tasks:
7. What should be the frequency of ambassador participation in campaigns?
You must determine the right frequency of asks based on your goals and ambassadors to avoid ‘brand fatigue’. In the case of sponsored ambassadors (like athletes), the frequency is well documented within the agreement. In cases of non-contractual obligations, such as social ambassadors, the frequency should be around 2 campaigns per quarter.
8. What types of incentives should you offer your brand ambassadors?
Based on the type of ambassador (such as sponsored talent, influencer, social user), the incentive will be different. Sponsored talent ambassadors are under contract with their biggest incentive being keeping their sponsorship. The biggest incentive for influencers would be receiving brand recognition. As for fans and followers, recognition and rewards would be their key incentive. Therefore a mix of incentives is required to keep the quality of your ambassador performance high. All ambassadors want to receive recognition, so a good place to start would be featuring a fan photo on your social networks or website. Get creative when planning your incentives, not all ambassadors are motivated by rewards only!
9. What are your key success factors for your brand ambassador program?
10. How should I measure the success of the brand ambassador program?
The success metrics will differ for each brand. Take these key metrics into consideration:
Value – Content
Value – Buzz
Value – Traffic
Value – Conversions and Revenue
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